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Digital Marketing

Attracting and engaging with propective customers

If we are all being honest, most of us hate adverts. Who likes annoying pop up boxes when we are reviewing websites online? How many of us now record TV programs so that we can fast forward through the adverts? Netflix we salute you for no adverts and we can also skip intros on series!

What about marketing emails, how many do you eventually unsubscribe to, especially when advertisers start spamming your inbox? Then there are the sales calls, and the less said about that one the better! In summary, all of these sales strategies fall under the banner of "outbound marketing" which you won't be surprised to read, convert into sales at a much lower rate than inbound marketing strategies.

Inbound Marketing

Inbound marketing strategies focus on being found naturally, avoiding aggressive pursuit tactics of a bygone era.

What is interesting is the following stats provided by Marketo on their blog. You will notice that aside from customer referrals and partnerships, inbound marketing ranks the highly. More interestingly for some company directors is the stat for sales prospecting!

So to assist you we have provided a summary and some insight into the areas you shopuld focus on to to create a strong inbound marketing strategy. If you have any questions, please feel free to contact us at hello@digitalupholster.com:

  Search engine optimisation for your website
  Content marketing, e.g. blogging
  Using social media with blogs and article sharing
  Great quality landing pages with call to actions

Aquisition Channel Conversion Rate
Sales Prospecting 0.9%
Email 0.55%
Inbound 3.82%
Event 1.48%
Paid Marketing 2.98%
Webinar 1.61%
Nuture 0.58%
Referral 10.99%
Partner 4.54%
Social Media 1.95%



Search Engine Optimisation

Managing your website content is really important

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Search engine optimization (SEO) is extremely important in digital marketing because if done correctly it will increase your visability in the search rankings and drive traffic organically to your website. SEO can be divided into two categories.

SEO On Your Website
We optimise your website by creating engaging content with keywords; improving the site speed with clean code and optimised images; creating internal links; dividing content with clear keyword headings; and using title tags and meta descriptions.

SEO Off Your Website
We will focus on creating backlinks from other websites and social media posts. It is important to do this as it informs search engines that your site is both trustworthy and relevant to your business, a vital step when aiming for higher rankings.

Social Media Marketing

Reaching out to propective customers for inbound sales

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According to Statisa.com the United Kingdom was home to over 45 million active social media users, 66% of the population.

So platforms like Facebook, LinkedIn, Twitter, and Instagram are extremely valuable resources from which to find and engage with potential new customers.

The most important thing to consider is which social media platforms your target audience may use the most. For example if you are a domestic plumber or electrician, Facebook and Instagram would be ideal. Conversely, if your company is a business to business enterprise, then LinkedIn and Twitter are good options




Content Marketing

Informing customers and developing your brand

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Great quality informative content is a core fundamental of any marketing activity and when produced correctly it will engage and excite prospective new customers, reach new audiences and provide insightful information.

The content you create must relate specifically to your target audience but, fundamentally, it has to be well written, trustworthy, interesting and relevant to them.

We assist customers with creating popular content such as:

  • Blog Posts
  • Website Text
  • Emails
  • Whitepapers
  • Infographics
  • How-to Guides

Email marketing

An effective method of communication

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Believe it or not, email is still one of the most effective methods of communication when it comes to marketing and if you are lucky enough to have a list, you should create categories based on things like personas, demographics and your prospective customers’ buying stage.

You should consider targeting these categories with the following types of content :

  • Product updates
  • Newsletters
  • Promotions
  • Links to your latest blog posts.

It is equally important to be mindful of the frequency at which you send them. Too many emails within a short space of time can put buyers off. Also Remember there are strict GDPR rules for emails.

We are Hubspot experts which is a free CRM tool that can assist with email marketing and GDPR rules