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Digital Marketing

Reaching out to propective customers for inbound sales

Inbound sales through digital marketing are important for all companies and our services are designed to meet the needs of small businesses. Put simply, our digital marketing services aim to cover a wide range of media strategies that are all designed to help you identify, engage and convert prospective customers.

In order to achieve this, we will need to get you thinking about your short, medium and longer-term business objectives; the strategies required to meet these; which digital channels to use, specific timings and a clear roadmap for continuous digital marketing development.

On our digital marketing page we will focus on providing the following small businesses insight areas:

  • Search Engine Optimisation
  • Social Media Marketing
  • Content Marketing
  • Email Marketing

SEO

Search Engine Optimisation

Search engine optimization (SEO) is extremely important in digital marketing because if done correctly it will increase your visability in the search rankings and drive traffic organically to your website. SEO can be divided into two categories.

SEO on your website

We can optimise your website by creating engaging content with keywords; improving the site speed with clean code and optimised images; creating internal links; dividing content with clear keyword headings; and using title tags and meta descriptions.

SEO off your website

This is where we will focus on creating backlinks from other websites and social media posts. It is very important to do this as it informs search engines that your site is both trustworthy and relevant to your business, such a vital step when aiming for higher rankings.

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Social Media Marketing

Reaching out to propective customers for inbound sales

According to Statisa.com the United Kingdom was home to over 45 million active social media users, 66% of the population. So platforms like Facebook, LinkedIn, Twitter, and Instagram are extremely valuable resources from which to find and engage with potential new customers.

The most important thing to consider is which social media platforms your target audience may use the most. For example if you are a domestic plumber or electrician, Facebook and Instagram would be ideal. Conversely, if your company is a business to business enterprise, then LinkedIn and Twitter are good options

For example, one of our recent digital marketing projects was an interesting one which required us to undertake a persona exercise for its target audiences. This included app users, retailers and corporate voucher buyers. We then decided which social media channels we would be needed to engage each persona. The results were as follows:

App Users

Facebook

Instagram

Small Retailers

Facebook

Instagram

LinkedIn

Corporate Buyers

LinkedIn

Twitter

Content Marketing

Great quality content is a core fundamental of all marketing and if produced correctly you will engage and excite prospective new customers, reach new audiences and provide insightful information.

The content you create must relate specifically to your target audience but, fundamentally, it has to be well written, trustworthy, interesting and relevant to them.

The most popular content created includes:

Website Text

Blog Posts

Emails

Whitepapers

Infographics

How-to Guides


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Email marketing

Believe it or not, email is still one of the most effective methods of communication when it comes to marketing. If you are fortunate enough to obtain email list and have permission from your prospective customers, then you are off to a good start. When creating your email content you should consider including:

  • Product updates
  • Newsletters
  • Promotions
  • Links to your latest blog posts.

Remember there are strict GDPR rules for emails.

It is really important to categorise your email list based on things like personas, demographics and your prospective customers’ buying stage. You should target your emails on those categories, always remembering to add a personal touch. Be mindful of the frequency at which you send them. Too many emails within a short space of time can put buyers off.