Whether you need a small business one-page brochure website, a multi-page corporate website, or you would just like to task us with upholstering your current website, we have a design solution to suit every requirement.
From user experience and appearance to easy navigation and compliant coding, we will explain our approach to designing websites and developing your online presence, detailing a number of fundamental things you will need to consider, including written content, brand colours, quality imagery and exciting typefaces.
Accessing the internet using smartphones and tablets is now more popular than using traditional desktop computers and laptops.
Mobile friendly design is loved by search engines and for this reason alone it is incredibly important that your website is built in a way that ensures functionality on all devices.
We will design and build your website in sections, rather like building blocks. This coding methodology allows your images and text sections to stack on top of one another.
This means that, whichever device your visitors choose to visit your website on, they will enjoy a great viewing experience.
Choose a suitable website domain name, e.g. www.yourcompany.co.uk. Careful consideration is needed when selecting the right domain name for your business. We recommend that the name includes a clear reference to what it is you do.
For example, if you are a plumber, ensure the word "plumber" is included within your domain name as this will lead to a higher chance of it being located in search engine results.
There are various hosting packages available to you but, you should consider the nature of your website and business. If you would like your website to have lots of pictures, videos and presentations you will require a larger storage capacity.
We offer a wide range of hosting services through our partners Web Hosting UK. Depending upon your requirements, we can offer either our own website hosting plan or a dedicated server via our partners.
Whilst Gmail, Outlook and other third party email accounts are good, we recommend that you create a professional email address in line with your website name as this will boost your brand and make it easier for your customers to remember.
You can create personal email addresses and additional email addresses for different parts of your business, for example firstname.lastname@example.org.
Colour schemes have the ability to evoke emotional responses and it is important to get yours right first time. When considering colours for your website it is essential to think about your company's target audience and your current branding.
Regardless of your final choice, spending time to researching the best colour options will result in a good impression for your website visitors.
Typography has an important role to play on a website. To use a technical phrase we call them 'website fonts' and we use Google Fonts for all of our websites.
Your choice of font(s) should be easily readable as they can help you define the 'hierarchy' of your website content by size and colour. This means that your visitors evaluate your text from most to least important, by interpreting font sizes and colours.
The initial impression we gain from websites is visual, therefore images are very important. When adding images into your website content they are considered intellectual property and fall under copyright law.
There are a number of free image and video websites. The one we often use is Pexels.com.
According to Internet Live Stats, there are almost 1.8 billion internet websites; nearly 4.8 billion Google searches made every day; roughly 2.5 billion active daily Facebook users; and over 3 billion giga bytes of daily internet traffic!
The internet is a very busy place so it is important that we develop your website to stand out from the crowd. Therefore, aside from the aesthetics we have already covered, we will now focus on why your website content will so vital.
Before drafting your content, identify your primary audience and what story you want to tell them. There are a number of other important areas for you to consider when drafting your content, as detailed below:
This involves analysing and using the best keywords for your business. To help you with keywords, check out this useful tool from Google Trends.
Search Engine Optimisation increases the quality and quantity of your website traffic, as well as exposure through ‘organic’ search engine results.
Link building is the process of acquiring hyperlinks from other websites to your own through content marketing, social media activity and blogging.
Your website speed has a big impact on SEO and, more importanly on the user experience, so speed testing your website is an important factor to consider.
Purchasing a Secure Socket Layer certificate for your website will protect you and your customers. This will include strong encryption for your email accounts.